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Brazil
Travel News - February 2001
Try
our new toll free number 1 (800) 747-4540
Dear
Fellow Brazil Travelers!
Hope you are not all covered by snow, one hears terrible stories...
:-)
This time we include the following topics:
1) Pantanal light with all comforts or for the hard-core
naturalist.
2) Cars and women..
3) "The Economist" - tourism to Brazil & 4starBrazil's
solution
4) Cooperation with travel agencies and our new brochures
5) Brazil's Aids program - it works for Brazil, but for the
Drug Firms...
6) Specials!, Custom
Itineraries & New Tour:
Rio
& the Amazon
1)
Pantanal light with all comforts or for the hard-core naturalists
The
Pantanal, this nature lover's & birdwatcher's paradise,
can now be seen through different eyes. At 4starBrazil
we now offer different degrees of touches of nature. From
the air-conditioned jeep to the horseback alternative. Staying
in modest pousadas or in a comfortable lodge. The Brazilian
Exuberance tour can now be customized to everybody's
taste.
We
are also now starting our excursions into the Pantanal from
the northern end, from where other excursions to the Chapada
dos Guimarães also can be easily customized.
2)
Cars and women...
everybody
seems to able to add a paragraph to this story, we too:
The
world's first all-female car dealership has opened in São
Paulo. Not only as a marketing tool attracting exclusively
female customers - far from that - the entire staff (mechanics
of course included) is female. This is one place where most
"stories" about cars and women should not be told
:-) (Focus, FEB 12th 2001, p. 236)
3) "The Economist" - tourism to Brazil &
4starBrazil's solution
Here
a few sentences from The Economist: "Many emerging
economies have great potential to boost tourism...but they
must promote themselves better... "
"once
there were diamonds: hence the name Chapada Diamantina ("diamond
plateau"). Now, however, this paradise of lush valleys,
waterfalls and underground caverns in Northeastern Brazil
is one of the hidden gems being discovered..."
Well,
our tour Brazil
Central - Diamonds & Rhythm takes you there -
"The
country's competitive advantage lies in its wealth of natural
beauty and cultural highlights, quaint colonial towns such
as Ouro Preto"
Hey,
here again: 4starBrazil
takes you right onto The
Gold Route...
We
are quite flattered, we humbly admit, that a renowned newsmagazine
such as The Economist is now of our opinion.
But
do not be afraid of too many tourists coming too soon! Another
sentence worth quoting: "Only 1.9% of Brazilian public
spending goes on tourism-related areas (such as promotion)
versus a world average of 5.2%..." (The
Economist, December 16th 2000, p.76)
4)
Cooperation with travel agencies and our new brochures
Frankly,
we are pleasantly surprised how many travel agencies have
an in-depth knowledge of Brazil. In our recent survey, we
found almost 1000 travel agencies in the US and Canada dealing
regularly with Brazil. For them, we have produced a new brochure
and modified our download version to be printed more easily.
If you, too, would like a copy of our new brochure...just
visit
our website or ask your travel agent - they might already
have some!
If
you are looking for a travel agent near you who is dealing
with 4starBrazil's travel program, look
them up on our website.
For
travel agents seeing Brazil as a new opportunity, we also
have familiarization programs.
5)
Brazil's Aids program - it works for Brazil, but for the Drug
Firms...
Brazil
has been continuously lauded over the the past 10 years for
its pragmatic approach of fighting Aids: As the international
Herald Tribune in its Feb 10th issues says; "Fortunately
there is one large developing country that can teach the world
some lessons: Brazil."; The New York Times, in an article
dd. 28th of January, states: "As a result, Brazil has
halved its AIDS death rate, reduced hospitalization for the
disease and cut the transmission rate".
Education
starts in schools, condoms are handed out free not only during
Carnival, drugs are free and catholic reservations put aside
in public discussions.
Now
this program is threatened: as drugs are too expensive for
many of its citizens, Brazil has begun licensing local production
of generic drugs used in the AIDS treatment. This procedure
is against WTO rules. Discussions are being held with the
producers of the drugs.
Since
four drugs represent half of all costs of the entire anti-AIDS
program, Brazil is determined to go ahead with local production
in order to help its ailing citizens survive. Roche of Switzerland
and Merck of the US are two of the companies involved. (FINANCIAL
TIMES, Feb, 9th, 2001
6)
Our current specials
And
of course never forget to check out our latest specials!
You
can also now request a custom
itinerary for any size group on our site- from
2 to 200!
Or
our new
tour for Jungle lovers. The urban Jungle of Rio
& the Amazon Jungle Towers. Departures
every Wednesday on the Star Alliance's Varig Brazilian
Airlines, using the only nonstop commercial flight from the
US to the heart of the Amazon rainforest in Manaus. And always
in style, always 4 star Quality.
There
must be something attractive about tropical heat...
--
Juergen Keller
jk@UniversalUnderstanding.com
http://www.SouthAmerica.travel/Brazil-Tours
http://UniversalUnderstanding.com
tel.
1 (800) 747-4540 (1 (800) 747-4540)
fax 1-425-977-7192
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